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Company Profile

In September 1991, we mailed the first Frontgate catalog to 300,000 upscale American households. The aim of our new direct marketing company was to offer these consumers products and services of unprecedented quality. Since that time we have enjoyed tremendous growth. In 1996, Frontgate was recognized by Inc. magazine as one of the nation's 500 fastest growing companies. Today, Frontgate is the recognized leader in catalog and online shopping for the home environment. This year alone, we will circulate almost 83 million catalogs. Yet size alone is not the measure of our success. Rather, it is the faithful adherence to our founding principles:

  • Provide our customers with long-term value in every product they purchase
  • Build recognition for our brands by excelling at everything we do
  • Engage in business practices that benefit everyone involved
  • Create a working climate that calls forth the best in every employee
  • Fully capitalize on emerging technologies
  • Maintain our vitality and self-reliance by implementing change rather than reacting to it

Cornerstone Brands: Our Foundation for Growth

Frontgate is part of Cornerstone Brands, Inc. (CBI), a family of direct marketers that ranks among this country's top ten consumer direct firms. Our partnership with CBI allows us to retain our unique marketing and brand identity while enjoying the advantages of improved operational capability and greater purchasing power. In addition to Frontgate, other Cornerstone member companies include some of the most respected and fastest growing names in direct marketing:

Grandin Road — Designer-inspired home accents at an affordable price
Ballard Designs — Accents for the home and garden
chasing fireflies — Magical children’s products that, we hope, will charm, surprise and delight
Garnet Hill — Natural fiber bedding, home furnishings, and accessories
TravelSmith — Wrinkle-free travel clothes, indestructible luggage and innovative travel essentials

The Founding of Frontgate

Paul Tarvin launched Frontgate in 1991, with the vision of marketing a broad range of functional, high-quality products for the home and garden. His goal was to attain a level of service that would well exceed industry standards. The result was the Frontgate catalog, later joined by subsidiary titles including Grandin Road, The Outdoor Sourcebook, and Splash Pool & Spa. Although each catalog has a different focus, they all share a common mission that Paul insisted upon: "To reward our customers with long-term value and product satisfaction for every purchase."

Since Frontgate's inception, the focus has always been on courteous, personalized attention. If you should ever need assistance, simply call or email our Customer Service Representatives for a quick resolution. A dedicated team of Product Specialists is also on hand to answer your merchandise questions, take special orders, and help locate accessories for your purchase.

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