We call it the Frontgate Difference. And it extends to our meticulously planned, beautifully executed photo shoots – each of which is an event of sorts.

For the cover of our July catalog, we gathered in California at the site of a classic American home with sweeping lawns. Once there, five dogs (featuring three brother-and-sister corgis) mingled freely with our crew of 47 – including 13 models, aged seven months to 62. The set was finished with details like a 1960 red Cadillac convertible, 22 flats of flowers and yards of red-white-and-blue bunting. Over two busy days three photographers and six assistants produced over 2100 images, along with this behind-the-scenes video. Later, another team spent 166 hours selecting, perfecting and finishing each image you see.

The Frontgate Difference. It’s a philosophy that’s always been about a relentless attention to detail and going the extra mile to exceed our customers’ expectations … brought beautifully to life in this All-American Photo Shoot.

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