Lush and lively, green is the color of nature. In fact, Leatrice Eiseman, executive director of the Pantone Color Institute®, says the human eye sees more green than any other color in the spectrum.
Lucky for us then, as green symbolizes harmony, renewal and well-being. And as Bubba Watson – winner of 2014 Masters Tournament – knows, green is also the color of prosperity.
Green can be seen in abundance in fashion. Just last year, Pantone dubbed the shade Emerald the Color of the Year. Fashion houses, interior designers and retailers use Pantone’s annual Color Report to hone their palette of colors for the next year and beyond.
Seeing how rejuvenating and welcoming green looked in apparel, we decided to use it outdoors – in its natural state, so to speak. We opted for a similar but slightly bluer hue – jade green.
Inspired by the stone with a many-thousand year history in China, jade green exudes a cool and restful presence. And that’s precisely why we love it outdoors.
When used as a dominant color in a seating area like this, jade green is bold but never brazen. It radiates elegance and luxury.
Of course, jade green also can be more fresh and playful, as seen here in the Clover Daybed.
It also makes a lively yet sophisticated accent color. To see more inspiring designs using jade green, be sure to check out our Color Lookbook.
No matter where you put it and how you use it, green always looks right outdoors. So go ahead …give this gem of color the green light.