Months before the Fourth of July, Frontgate gathers in Miami for our All-American Photo Shoot.
From the dawn’s early light to the twilight’s last gleaming, the photo shoot is a portrait of masterfully organized chaos.
Countless hours of planning come down to one day. Product handlers begin before dawn, toting furniture down to the beach. Stylists fluff pillows and outfit models. Everything’s in place before the sun gets too high and the wind kicks in. Shots are taken before an afternoon storm rumbles overhead.
It’s a lot of work, but it’s loads of fun, too. And when the final shot is taken as the sun sets over the horizon, we’re all ready to toast the red, white and blue.
See how it all came together in our online catalog.