Your Guide to Cotton, Comfort and Construction
They’re one of the first things we touch in the morning, and one of the last every night. Our bath towels make us feel warm, dry and cozy. Yet for all their use, when it’s time to buy a new towel collection, we rarely give the purchase much thought.
The way you experience a towel is shaped by a myriad of factors: the type of cotton, yarn structure, weaving technology and finishing processes. Understanding the language of premium cotton towel construction can help ensure you’ll get the look, feel and performance you’re seeking. From Aerocotton to zero-twist, here’s an easy primer to premium towel terminology.